Maunal outreach in link building and how to do this in 2023

Why Manual Outreach is Key to Effective Link Building in 2023

In search engine optimization (SEO), building links remains an essential strategy to increase your website’s authority. The goal is to rank higher in search engine results pages (SERPs). While there are several ways to build links, manual outreach link building is one of the most effective methods to acquire high-quality backlinks from authoritative websites in your industry. In this article, we’ll explore what manual outreach link building is and how to do it in 2023 to help you outrank your competitors.

What is Manual Outreach Link Building?

As businesses and website owners strive to improve their online presence, link building is crucial. While many techniques exist for acquiring backlinks, manual outreach remains a top strategy for building quality backlinks that can significantly improve search rankings. It is contacting other websites and requesting them to link to your website. It involves identifying potential link-building opportunities, researching and identifying relevant websites and influencers, and then manually contacting them to request a link back to your site. The goal is to acquire high-quality backlinks from authoritative websites in your industry to improve your website’s visibility and authority in search engine results pages.

Why is Manual Outreach Link Building Important?

Manual outreach link building is an essential part of any successful SEO strategy because it allows you to build high-quality backlinks to your website. An important ranking factor of search engine algorithms is backlinks; high-quality backlinks tend to rank higher. It also helps to build relationships with other websites and influencers in your industry, which can lead to more opportunities for collaboration and promotion.

The Benefits of Manual Outreach Link Building

Manual outreach link building offers numerous benefits, which are as follows:

  1. High-Quality Backlinks: Manual outreach link building enables you to acquire high-quality backlinks from authoritative websites in the same industry, which helps to improve your website’s search engine ranking.
  2.  Increased Website Traffic: By getting backlinks from traditional websites, you can drive more traffic to your website, resulting in increased engagement, leads, and sales.
  3.  Improved Brand Visibility: Getting backlinks from traditional websites can also increase your brand’s visibility and credibility, which helps to build trust with your target audience.
  4.  Long-term Benefits: Manual outreach link building offers long-term benefits, as the backlinks you acquire from other websites remain active for a long time, which helps to improve your website’s search engine ranking over time.
Benefits of link building

How to do Manual Outreach Link Building in 2023?

Here’s a step-by-step guide on how to do manual outreach in 2023:

Step 1: Define Your Link Building Goals and Strategy

Before starting your outreach campaign, you must define your link building goals and strategy. Identify your target audience, industry influencers, and websites that you want to target. Research the type of content and topics that are popular in your industry and create a list of potential link-building opportunities.

Step 2: Identify Relevant Websites and Influencers

The next step is to identify relevant websites and influencers in your industry. Use tools like Google search, Ahrefs, Moz, and BuzzSumo to find relevant websites and influencers for your industry and target audience. Look for websites with high domain authority, increased traffic, and are likely to link back to your website.

Step 3: Research Your Prospects

Once you’ve identified potential link-building opportunities, research your prospects to understand their content, style, and interests. It will help you craft a personalized outreach message that resonates with them. Look for their contact information, such as email addresses, social media profiles, and phone numbers.

Step 4: Craft a Personalized Outreach Message

Craft a personalized outreach message highlighting your value proposition and benefits to the website or influencer you are contacting. Your statement should be concise, clear, and personalized. Avoid using generic templates or spammy tactics. Show that you’ve researched and explain why a link from their website would be valuable to your audience.

Step 5: Follow Up and Track Results

Follow up with your prospects after a few days or a week to check if they’ve received your message and are interested in linking to your website. Keep track of your outreach efforts and results using a spreadsheet or a CRM tool. Monitor your website’s backlink profile to ensure your links are live and high-quality.

The key differences between Manual outreach vs Automated outreach

Manual OutreachAutomated Outreach
Involves manually identifying relevant websitesInvolves using software or tools to automate the process of outreach and link building
Requires building relationships with other websites in your industryDoes not require building relationships with other websites
Offers value in exchange for a link back to your siteSends mass emails to hundreds or thousands of website owners
Time-consuming but effectiveQuick and easy but less effective
Results in high-quality backlinksResults in spammy and low-quality backlinks
Establishes your brand as a credible and authoritative source in your industryCan harm your website’s search engine rankings and reputation
An ethical approach to link buildingA less ethical approach to link building

Best Practices for Successful Manual Outreach Link Building

Following best practices in manual outreach link building is crucial for its effectiveness, including the following:

  • Conducting thorough research on the target website and its content before reaching out
  •  Personalizing outreach emails to the specific website and its content
  •  Offering value to the website owner by suggesting a range that complements their existing content
  •  Being persistent and following up with the website owner
  •  Tracking outreach efforts and analyzing the results to improve the process continually
Best practices for link building


Manual outreach link building is a valuable and ethical way to increase the number of quality backlinks to your website. Following the steps outlined in this article, you can start your manual outreach link building campaign and outrank other websites in Google’s search results. Remember, the key to success is to provide value to the websites you reach out to and to build genuine relationships with other website owners in your niche.


1- What is Manual Outreach Link Building?

Manual outreach link building is the process of acquiring backlinks to your website by contacting website owners and requesting them to link to your website. It is a manual and time-consuming process, but it is also one of the most effective ways to build high-quality backlinks.

2- What are the types of link building?

There are several types of link building techniques that you can use to improve your website’s search engine rankings. These are Manual outreach link building, Guest blogging, Broken link building, Infographic link building, and Social media link building.

3- How to do outreach for link building?

Below are some ways you can follow to do outreach for link building:

  • Identify Potential Targets
  • Find Contact Information
  • Craft a Personalized Email
  • Follow Up
  • Build a Relationship
  • Monitor Your Results

4- What is the best link building strategy?

There is no single “best” link building strategy, as different strategies may work better for different websites and industries. However, here are some link building strategies that are generally considered effective:

  • Guest blogging
  • Broken link building
  • Skyscraper technique
  • Resource link building
  • Manual outreach

5- What are the benefits of link building?

Link building offers several benefits for SEO and online marketing:

  • Improved search engine rankings
  • Increased website traffic
  • Enhanced credibility and authority
  • Networking and relationship building
  • Increased brand visibility

Related guides

What Is Backlink Profile & Why Is It Important For SEO

What is a link tracker, and how does it work?






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